Our corporate mission is to develop, manufacture, and market a complete array of fruit, beverage, and chocolate products suitable for every purpose and quality level in the foodservice and ingredient industries which we serve.
The achievement of our corporate mission drives our financial health and future, provides increased shareholder value and creates career opportunities and financial rewards for our most important asset - our employees.
- To develop products which are based upon San Joaquin Valley agriculture - are of outstanding, unexcelled quality and conform to the preferences and health requirements of our customers, packaged in a variety of appropriate, modern, and environmentally sound containers.
- To manufacture our products in a world class manufacturing facility, utilizing leading edge process technology. To develop, improve, and implement sophisticated yet practical management, process, quality, and computer based systems at every level of the manufacturing and quality control functions.
- To market our products in a professional manner, both domestically and internationally utilizing the finest staff available, supported by management systems, computer technology, and customer focused products and programs.