This season, hot cocoa is not just a beverage, it’s a flavor! From donuts and cinnamon rolls to even beer, this flavor is everywhere. For the past several seasons, Pumpkin Spice has reigned as the preferred flavor but recent Google searches show a spike in searches for hot cocoa. For operators, this is a perfect time to offer a limited time offer. According to Datassentials, 78% of consumers say they are interested in purchasing seasonally inspired LTOs (Datassentials 2018).

Global Flavors are Thriving Consumers are turning to food and beverage to connect with new cultures and experience new flavors. As the multicultural population continues to increase in the United States, more consumers are willing to try flavors that were once considered unique. This is especially true to millennials and younger consumers with forty-eight percent of millennials willing to try a new food simply because it sounds interesting². 64% of US consumers are interested