Building a Better For You Beverage Program
As consumers shy away from sugary drinks, forward looking operators are offering fresh, house-made drinks to capitalize on the movement.
Lemonades & Limeades:
Lemonade is menued on 63% of restaurants. Limeade is menued at 2.7% of restaurants, although has seen significant growth over the last 4 years¹. The blend of sweet fruit and earthy flavors is an increasingly popular combination for hand-crafted lemonades and limeades.
A fresh and simple base allows operators to add their own special twist from herbs and fruit, to soda water and spirits.
Approximately 80% of tea consumed in American is iced². The change in seasons is the perfect occasion to introduce seasonal ingredients to iced teas.
Almost two in five consumers agree that most soft drinks are too high in sugar and the same percentage want to see more natural beverages on the menu³. To combat the decline of traditional sodas, operators should consider creative and unique combinations to offer consumers.
A strong beverage program is vital in a competitive industry and so is partnering with an industry leader.
²Tea Association Tea Fact Sheet, 2018
³Mintel Press Office, 2016